Dhaleta Surender Kumar

Surender Kumar Dhaleta

Editor

Name:Dhaleta Surender Kumar
Date of birth:12th October, 1975
Address:249A Pasir Panjang Road, #01-03 Barossa Gardens, Singapore 117703
Phone:+65 83492448
Email:dhaleta@gmail.com
Website:http://e27.co
  • A writer for over 16 years; a journalist for over 12 years; and around eight years of specialisation covering technology; media, marketing and advertising; social, social developmental, environmental and sustainability domains – both reporting and editing
  • Has great analytical skills with a panache to go beyond surface skimming and deep-dive into the subject-matter
  • An entrepreneurial mindset that fructified the setup of Himachal Pradesh’s (India) first grassroots journalism and think-tank initiative, HimVani. The website covered social developmental, environmental and sustainability issues of the state and presented ideas to the government to enhance livelihood and tourism in the state
  • Able to comprehend and present the changing face of the industry’s dynamics through different content formats – news and reporting, surveys and in-depth data presentation and on-ground face-to-face initiatives
  • A team leader and an Editor, who can bring in a new perspective to stories and take them to the next level by keeping the target audience in mind and his/her needs
  • Proficient in Publishing tools like InDesign and QuarkExpress (for print) and WordPress (for web) with a great aesthetic and art sense to come up with great cover design ideas and good page layouts

Current Status

2013-present

1. e27

Editor
Responsibilities
  • Strategising the editorial direction of the online publication
  • Expanding the reach of e27 beyond Southeast Asia
  • Growing the Editorial Team
  • Liaising with Contributory Authors, Guest Writers
  • Team coordination
  • Tracking developments and trends in the technology and technology focused startup domain in Southeast Asia and India
  • Deciding the look and feel of the online publication
  • Ideating Events (Theme of the event; Lining up Speakers, Briefing them with Topics and Helping them prepare their presentations – Some key events: Echelon; Echelon Satellite; VentureCon; Founders’s Drinks
  • Achievements
    • Helped the publication move from a blog imagery to a mainstream online publication
    • Helped the online publication move away from an opinionated, personal, account writing to a balanced, unbiased reporting; and let brand e27 take precedence over personal views of authors
    • Moving to more analytical style writing with more research
    • Helped the online publication to find a right balance of information and knowledge
    • Grew the number of stories being covered on a daily basis to three times
    • Expanded the coverage market beyond Southeast Asia to India
    • Grew pages viewership five times for the website
    • Chairing Panel Discussions at both internal and external events
    About e27Leading online publication covering technology and technology-focused startups in Asia

    Past Employment

    2009-2013

    1. Pitch

    Deputy Editor
    Responsibilities
    • Editing stories
    • Ideation of cover stories and monthly specials (Some specials brought through out the year include: Pitch Madison Media Advertising Outlook; Pitch Digital Reports; Pitch Mindshare Mobile Report; Pitch-TAM TV Trends Report)
    • Tracking developments and trends in the Indian marketing scenario
    • Team coordination
    • Deciding the look and feel of the magazine issue
    • Ideating Events (Theme of the event; Lining up Speakers, Briefing them with Topics and Helping them prepare their presentations – Some key events: Pitch Madison Media Advertising Outlook; Pitch CMO Summit held across New Delhi and Mumbai)
    • Ideating campaigns for pitchonnet.com
    Achievements
    • Got the magazine redesigned with a larger size and make it youthful with better picture quality
    • Designing and making pitchonnet.com alone, in Open Source and getting the print archives of Pitch for the past five years online; and further making the website a daily affair
    • Doubling up as Show Host at group events, and saving money on hiring a professional MC
    • Chairing Panel Discussions at events
    About PitchA monthly marketing magazine from exchange4media Group
    2005-2009

    2. The Brand Reporter

    Principal Correspondent & Editorial Coordinator
    Responsibilities
    • Tracking developments and trends in the Indian media (print, radio, TV, internet), advertising, branding and marketing industry)
    • Editing
    • Done a number of Cover stories on Media, and brands
    About The Brand ReporterA fortnightly magazine covering media, marketing & advertising from afaqs! Group
    2005-2005

    3. The Campus Paper

    Senior Correspondent
    Responsibilities
    • Covering youth activities and writing stories related to youth
    • Keeping track of the BPO industry for TCP BPO (a 12-page supplement)
    • Sub editing
    About The Campus PaperA fortnightly, now defunct covering the youth of Delhi
    2003-2005

    4. India Post

    Correspondent
    Responsibilities
    • Covering CII, FICCI, NASSCOM, ASSOCHAM, PHD Chambers for TechBiz page
    • Covering Indian national politics for India page, (with stress on Indo-US relations)
    • Selecting and editing wire-news for South Asia page
    • Selecting and editing wire-news for Sports page
    • Sub-editing
    About India PostA weekly for Non-Resident Indians in US - California & New York
    2001-2001

    5. Educomp

    Content Developer
    Responsibilities
    • Subject Coordinator and Team Leader for the English team for planetvidya.com
    • Writing courseware for English as a subject at school level (classes 3 to 12)
    • Designing the storyboard for the stories to be animated in Flash
    • Giving ideas for designing page templates, navigation bars and banner heads
    • Designing the storyboard for interactive online educative games, puzzles and crosswords
    • Writing short stories and poems for children
    About planetvidya.comAn education portal - now defunct - of e-solutions provider - Educomp Solutions

    Education

    -

    1. Professional Courses

    Honing the Skills
    Media Matters
    2003 – 2004
    • Masters in Journalism & Mass Communication – from Himachal Pradesh University
    2003 – 2003
    • Bachelors in Journalism & Mass Communication – from Himachal Pradesh University
    Casting the Web
    2000 / 2001
    • Diploma in Web Development – from STG
    -

    2. The Campus Days

    Preparing to be the Writer
    The Literati
    1997 – 1999
    • Master of Arts (English) – from Himachal Pradesh University
    1994 – 1997
    • Bachelor of Arts (Hons) – from Delhi College of Arts & Commerce, Delhi University
    Elementary & More
    1993 – 1994
    • AISSCE (CBSE) – from DAV Sr Sec School, Chandigarh
    1992 – 1993
    • 11th – from St Mark’s Sr Sec School, Janakpuri, New Delhi
    1990 – 1992
    • AISSE (CBSE) – from St Mark’s Sr. sec. school, Meera Bagh, New Delhi
    1981 – 1990
    • Class 1-9 – from St Edward’s Sr Sec School, Shimla
    1978 – 1980
    • Kinder Garten from Nursery Day School (The Chalet), Shimla