Profile

Dhaleta Surender Kumar

Surender Kumar Dhaleta

Editor

Name:Surender Kumar Dhaleta
Date of birth:12th October, 1975
Address:249A Pasir Panjang Road, #01-03 Barossa Gardens, Singapore 117703
Phone:+65 83492448
Email:dhaleta@gmail.com
Website:http://e27.co
  • A writer for over 16 years; a journalist for over 12 years; and around eight years of specialisation covering technology; media, marketing and advertising; social, social developmental, environmental and sustainability domains – both reporting and editing
  • Has great analytical skills with a panache to go beyond surface skimming and deep-dive into the subject-matter
  • An entrepreneurial mindset that fructified the setup of Himachal Pradesh’s (India) first grassroots journalism and think-tank initiative, HimVani. The website covered social developmental, environmental and sustainability issues of the state and presented ideas to the government to enhance livelihood and tourism in the state
  • Able to comprehend and present the changing face of the industry’s dynamics through different content formats – news and reporting, surveys and in-depth data presentation and on-ground face-to-face initiatives
  • A team leader and an Editor, who can bring in a new perspective to stories and take them to the next level by keeping the target audience in mind and his/her needs
  • Proficient in Publishing tools like InDesign and QuarkExpress (for print) and WordPress (for web) with a great aesthetic and art sense to come up with great cover design ideas and good page layouts

Current Status

September 2013 - present

e27

Editor
Responsibilities
  • Strategising the editorial direction of the online publication
  • Expanding the reach of e27 beyond Southeast Asia
  • Growing the Editorial Team
  • Liaising with Contributory Authors, Guest Writers
  • Team coordination
  • Tracking developments and trends in the technology and technology focused startup domain in Southeast Asia and India
  • Deciding the look and feel of the online publication
  • Ideating Events (Theme of the event; Lining up Speakers, Briefing them with Topics and Helping them prepare their presentations – Some key events: Echelon; Echelon Satellite; VentureCon; Founders’s Drinks
  • Achievements
    • Helped the publication move from a blog imagery to a mainstream online publication
    • Helped the online publication move away from an opinionated, personal, account writing to a balanced, unbiased reporting; and let brand e27 take precedence over personal views of authors
    • Moving to more analytical style writing with more research
    • Helped the online publication to find a right balance of information and knowledge
    • Grew the number of stories being covered on a daily basis to three times
    • Expanded the coverage market beyond Southeast Asia to India
    • Grew pages viewership five times for the website
    • Chairing Panel Discussions at both internal and external events
    About e27Leading online publication covering technology and technology-focused startups in Asia

    Past Employment

    2009 - 2013

    Pitch

    Deputy Editor
    Responsibilities
    • Editing stories
    • Ideation of cover stories and monthly specials (Some specials brought through out the year include: Pitch Madison Media Advertising Outlook; Pitch Digital Reports; Pitch Mindshare Mobile Report; Pitch-TAM TV Trends Report)
    • Tracking developments and trends in the Indian marketing scenario
    • Team coordination
    • Deciding the look and feel of the magazine issue
    • Ideating Events (Theme of the event; Lining up Speakers, Briefing them with Topics and Helping them prepare their presentations – Some key events: Pitch Madison Media Advertising Outlook; Pitch CMO Summit held across New Delhi and Mumbai)
    • Ideating campaigns for pitchonnet.com
    Achievements
    • Got the magazine redesigned with a larger size and make it youthful with better picture quality
    • Designing and making pitchonnet.com alone, in Open Source and getting the print archives of Pitch for the past five years online; and further making the website a daily affair
    • Doubling up as Show Host at group events, and saving money on hiring a professional MC
    • Chairing Panel Discussions at events
    About PitchA monthly marketing magazine from exchange4media Group
    2005 - 2009

    The Brand Reporter

    Principal Correspondent & Editorial Coordinator
    Responsibilities
    • Tracking developments and trends in the Indian media (print, radio, TV, internet), advertising, branding and marketing industry)
    • Editing
    • Done a number of Cover stories on Media, and brands
    About The Brand ReporterA fortnightly magazine covering media, marketing & advertising from afaqs! Group
    2005 - 2005

    The Campus Paper

    Senior Correspondent
    Responsibilities
    • Covering youth activities and writing stories related to youth
    • Keeping track of the BPO industry for TCP BPO (a 12-page supplement)
    • Sub editing
    About The Campus PaperA fortnightly, now defunct covering the youth of Delhi
    2003 - 2005

    India Post

    Correspondent
    Responsibilities
    • Covering CII, FICCI, NASSCOM, ASSOCHAM, PHD Chambers for TechBiz page
    • Covering Indian national politics for India page, (with stress on Indo-US relations)
    • Selecting and editing wire-news for South Asia page
    • Selecting and editing wire-news for Sports page
    • Sub-editing
    About India PostA weekly for Non-Resident Indians in US - California & New York
    2001 - 2001

    Educomp

    Content Developer
    Responsibilities
    • Subject Coordinator and Team Leader for the English team for planetvidya.com
    • Writing courseware for English as a subject at school level (classes 3 to 12)
    • Designing the storyboard for the stories to be animated in Flash
    • Giving ideas for designing page templates, navigation bars and banner heads
    • Designing the storyboard for interactive online educative games, puzzles and crosswords
    • Writing short stories and poems for children
    About planetvidya.comAn education portal - now defunct - of e-solutions provider - Educomp Solutions

    Education

    Professional Courses

    Honing the Skills
    Media Matters
    2003 – 2004
    • Masters in Journalism & Mass Communication – from Himachal Pradesh University
    2003 – 2003
    • Bachelors in Journalism & Mass Communication – from Himachal Pradesh University
    Casting the Web
    2000 / 2001
    • Diploma in Web Development – from STG

    The Campus Days

    Preparing to be the Writer
    The Literati
    1997 – 1999
    • Master of Arts (English) – from Himachal Pradesh University
    1994 – 1997
    • Bachelor of Arts (Hons) – from Delhi College of Arts & Commerce, Delhi University
    Elementary & More
    1993 – 1994
    • AISSCE (CBSE) – from DAV Sr Sec School, Chandigarh
    1992 – 1993
    • 11th – from St Mark’s Sr Sec School, Janakpuri, New Delhi
    1990 – 1992
    • AISSE (CBSE) – from St Mark’s Sr. sec. school, Meera Bagh, New Delhi
    1981 – 1990
    • Class 1-9 – from St Edward’s Sr Sec School, Shimla
    1978 – 1980
    • Kinder Garten from Nursery Day School (The Chalet), Shimla

    A leader

    2013 April
    Ravinder Makhaik, Co-founder, HillPost

    Surender Dhaleta as Founder & Editor at Himavani.com was instrumental in building a loyal and large online community, which poised a direct challenge to us at My Himachal, rivals in the space of news and views expressed online.

    The in-depth stories, especially those related to news, that were penned by Dhaleta proved more than a match for even the best professionals in the filed.
    Surely Surender Dhaleta is an asset for any organisation or any space of his own choosing that he intends to work in.

    A thinker

    2013 May
    Hemlata Verma, Technical Specialist at International Centre for Research on Women (ICRW), ARO, New Delhi

    Mr. Surender Dhaleta conceptualised and cradled HimVani at a time when there were not more than a couple of online initiatives discussing and debating the discourse of development in Himachal Pradesh. I am not sure whether there are still many now amid the noise of mushrooming news sites.

    This initiative stood out amongst the rest, yet complemented the debate on critical issues of Himachal Pradesh. Himvani.com was conceived as a think tank and it mobilised the community of the active citizens, full time activists, intellectuals, academia, young as well as seasoned bloggers and mainstream media persons not only within Himachal but across India and abroad. Surender’s idea of making this initiative a melting pot of the ideas of the civil society as well as the state made it stand out from the rest and it had all the flavours of a democratic debating platform, where many times even the state functionaries participated in the debate which was in full public view.

    Under his guidance Himvani constantly registered its presence among the daily readers, many later converted to citizen writers, with daily news feed despite having an entirely voluntary writers base. Himvani.com also engaged in a debate on issues as mundane as water and transport and as ‘sacred’ to the state as state’s development policy.

    Many issues that generated passionate debate from readers including Himachali diaspora included the provisions and relaxations of Himachal Pradesh Tenancy and Land Reform Act 1972 and Himachal lagging behind on the tourism map. These later also found favour with the mainstream media and remained a hot topic for a long time.

    This initiative is one of the landmarks in the social media scenario of Himachal Pradesh. I enjoyed being a part of it and wish best of social enterprising to Surender in future.

    A great guide

    2013 April
    Neha Goel, Site Merchandiser, Junglee, Amazon.in

    He’s been a great guide. He’s told me what to do and what not to at a time when I was pretty clueless about the industry. He is sharp and smart, a great person to work with! He’s a fun person to have around. He can guide people just right. His knowledge about the industry enables him to gauge the larger picture with ease.

    Contact info
    Address249A Pasir Panjang Road, #01-03 Barossa Gardens, Singapore 117703
    Phone+65 83492448
    Websitehttp://e27.co

    Let's keep in touch