Profile

Dhaleta Surender

Surender Dhaleta

Writer

Name:Surender Dhaleta
Date of birth:12th October, 1975
Address:510, 1st Floor, DDA Flats, Lado Sarai, New Delhi, India 110030
Phone:+91 9868377756
Email:dhaleta@gmail.com
A poet by nature and a journalist by profession, Surender has a keen analytical sense for all subjects - be it media, marketing or advertising or Himachal culture, politics and society. He hopes to be an entrepreneur one day, and showed the first streaks of an entrepreneur when he founded Himvani.com and doubled up as its editor and web administrator.

Current Status

2013 - present

Master of my Own

Freelancer

Have taken up freelancing projects for writing on marketing, advertising, and events industry. Enjoying being master of self and learning to discipline myself when not reporting to anybody.

Past Employment

2009 - 2013

Pitch

Deputy Editor
Responsibilities
  • Editing stories
  • Ideation of cover stories and monthly specials (Some specials brought through out the year include: Pitch Madison Media Advertising Outlook; Pitch Digital Reports; Pitch Mindshare Mobile Report; Pitch-TAM TV Trends Report)
  • Team coordination
  • Tracking developments and trends in the Indian marketing scenario
  • Team coordination
  • Team coordination
  • Deciding the look and feel of the magazine issue
  • Ideating Events (Theme of the event; Lining up Speakers, Briefing them with Topics and Helping them prepare their presentations – Some key events: Pitch Madison Media Advertising Outlook; Pitch CMO Summit held across New Delhi and Mumbai)
  • Ideating campaigns for pitchonnet.com
Achievements
  • Got the magazine redesigned with a larger size and make it youthful with better picture quality
  • Designing and making pitchonnet.com alone, in Open Source and getting the print archives of Pitch for the past five years online; and further making the website a daily affair
  • Doubling up as Show Host at group events, and saving money on hiring a professional MC
  • Chairing Panel Discussions at events
About PitchA monthly marketing magazine from exchange4media Group
2005 - 2009

The Brand Reporter

Principal Correspondent & Editorial Coordinator
Responsibilities
  • Tracking developments and trends in the Indian media (print, radio, TV, internet), advertising, branding and marketing industry)
  • Editing
  • Done a number of Cover stories on Media, and brands
About The Brand ReporterA fortnightly magazine covering media, marketing & advertising from afaqs! Group
2005 - 2005

The Campus Paper

Senior Correspondent
Responsibilities
  • Covering youth activities and writing stories related to youth
  • Keeping track of the BPO industry for TCP BPO (a 12-page supplement)
  • Sub editing
About The Campus PaperA fortnightly, now defunct covering the youth of Delhi
2003 - 2005

India Post

Correspondent
Responsibilities
  • Covering CII, FICCI, NASSCOM, ASSOCHAM, PHD Chambers for TechBiz page
  • Covering Indian national politics for India page, (with stress on Indo-US relations)
  • Selecting and editing wire-news for South Asia page
  • Selecting and editing wire-news for Sports page
  • Sub-editing
About India PostA weekly for Non-Resident Indians in US - California & New York
2001 - 2001

Educomp

Content Developer
Responsibilities
  • Subject Coordinator and Team Leader for the English team for planetvidya.com
  • Writing courseware for English as a subject at school level (classes 3 to 12)
  • Designing the storyboard for the stories to be animated in Flash
  • Giving ideas for designing page templates, navigation bars and banner heads
  • Designing the storyboard for interactive online educative games, puzzles and crosswords
  • Writing short stories and poems for children
About planetvidya.comAn education portal - now defunct - of e-solutions provider - Educomp Solutions

Education

Professional Courses

Honing the Skills
Media Matters
2003 – 2004
  • Masters in Journalism & Mass Communication – from Himachal Pradesh University
2003 – 2003
  • Bachelors in Journalism & Mass Communication – from Himachal Pradesh University
Casting the Web
2000 / 2001
  • Diploma in Web Development – from STG

The Campus Days

Preparing to be the Writer
The Literati
1997 – 1999
  • Master of Arts (English) – from Himachal Pradesh University
1994 – 1997
  • Bachelor of Arts (Hons) – from Delhi College of Arts & Commerce, Delhi University
Elementary & More
1993 – 1994
  • AISSCE (CBSE) – from DAV Sr Sec School, Chandigarh
1992 – 1993
  • 11th – from St Mark’s Sr Sec School, Janakpuri, New Delhi
1990 – 1992
  • AISSE (CBSE) – from St Mark’s Sr. sec. school, Meera Bagh, New Delhi
1981 – 1990
  • Class 1-9 – from St Edward’s Sr Sec School, Shimla
1978 – 1980
  • Kinder Garten from Nursery Day School (The Chalet), Shimla
Contact info
Address510, 1st Floor, DDA Flats, Lado Sarai, New Delhi, India 110030
Phone+91 9868377756
Websitehttp://bheegibilli.net

Let's keep in touch